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TikTok is introducing a new feature that enables them to cut down on the volume of AI-made media appearing in their feeds. This initiative comes as the company announced that it now features in excess of 1 bn AI videos.

Trial and Implementation

The update is undergoing trials over the coming weeks before a widespread rollout. This development coincides with a rise in AI content, fueled by recent video-generation tools.

The Broader AI Trend

Recent reports that approximately a tenth of the most rapidly expanding channels on a popular video site exclusively feature AI-generated videos. A significant portion of this material is deemed low-quality AI content, a label for poor-quality, factory-style content that is often nonsensical or bizarre.

Based on user feedback that many people like content made with AI tools, including AI artwork to educational videos, and we want to give people the option to adjust the amount of that, depending on their own choices,” commented a platform representative.

Volume and Proportions

The service announced that there are currently 1.3bn videos on its network tagged as AI-generated. Collectively, more than 100 million pieces of content are added to the platform daily, making clips made by AI a minor percentage of its complete catalog.

Customizing Your Feed

Members will be in a position to limit or boost the level of AI-generated videos they see by using the “manage topic” feature in the platform and choosing “AI-generated content”. Other topics that are already be adjusted under the setting encompass news, fashion, beauty, and movement.

Platform Guidelines

Its rules oblige creators to label lifelike artificially created content, and it forbids malicious AI impersonations of public figures or emergencies. Any believable AI-generated clip that is unmarked can be taken down under its user guidelines.

Furthermore, the app will now attach an artificially created label to content produced via its own AI tools, or flagged by an collaborative effort for identifying artificial media. This measure is intended to deter users from trying to bypass the tagging system.

Responsible AI Funding

The company is furthermore establishing a $2m educational fund for specialists and organizations to create informative material about ethical AI use. This project will support non-profit groups focused on training computer science.

Content Safety Approach

TikTok has defended its content review process, amid debate over proposals to make redundant numerous review team members in the United Kingdom. TikTok is planning to eliminate hundreds of positions in its content moderation department in London, with trade unions and online safety experts voicing alarm that humans are being replaced by machine-led review.

A company official clarified that people-led review would remain essential, but AI can shield workers by removing the most distressing content before it is viewed by humans. The platform reported a 76% decrease in explicit and harmful content reviewed by human moderators over the last 12 months due to the use of its machine learning processes.

It is vital to combine humans and technology to keep the platform safe,” she said. “We’ll have people as involved in the system, but we additionally believe it’s very important to reduce exposure to unsafe media as swiftly, which is why a lot of the machine support is proving valuable work at speed.”